Digital Marketing for Business Growth
Learn Digital Marketing from basics to advanced with practical strategies and real-world tools. This course covers SEO, social media marketing, Google Ads, content marketing, email marketing, analytics, branding, and online advertising techniques to help businesses grow their digital presence and reach targeted audiences effectively.
What's Included
51
Lessons
31h 21m
Duration
Certificate
What You'll Master
Skills and outcomes you'll walk away with
Lesson 1.1: AI for Research & Market Trends
Lesson 1.2: Competitor & Market Research
Lesson 1.3: AI for Content Creation
Lesson 1.4: AI for Voiceovers, Scripts & Brainstorming
Lesson 1.5: Competitor Tracking & AI Insights
Lesson 2.1: Google Ads Ecosystem & Account Structure
Course Curriculum
51 lessons • 31h 21m total
Lesson 1.1: AI for Research & Market Trends
Lesson 1.2: Competitor & Market Research
Lesson 1.3: AI for Content Creation
Lesson 1.4: AI for Voiceovers, Scripts & Brainstorming
Lesson 1.5: Competitor Tracking & AI Insights
Lesson 2.1: Google Ads Ecosystem & Account Structure
Lesson 2.2: Search Campaigns - Keywords, Bidding & Quality Score
Lesson 2.3: Display & Remarketing Campaigns
Lesson 2.4: Shopping Campaigns for E-Commerce
Lesson 2.5: YouTube Advertising Strategies
Lesson 2.6: Ad Copywriting & A/B Testing Methodology
Lesson 2.7: Conversion Tracking & Attribution
Lesson 2.8: Budget Allocation & ROI Optimization
Lesson 2.9: Google Ads Case Studies & Scaling Tactics
Lesson 3.1: Meta Ads Manager - Setup & Account Structure
Lesson 3.2: Audience Targeting & Custom Audiences
Lesson 3.3: Lookalike Audiences & Pixel Events
Lesson 3.4: Campaign Objectives & Optimization
Lesson 3.5: Creative Best Practices - Video vs Static
Lesson 3.6: Instagram, Facebook & Messenger Ads
Lesson 3.7: Retargeting & Funnel Strategies
Lesson 3.8: Meta Analytics, Testing & Scaling
Lesson 4.1: Understanding the SEO Landscape
Lesson 4.2: Search Engine Algorithms & Ranking Factors
Lesson 4.3: Long-tail vs Short-tail Keywords & Semantic Clustering
Lesson 4.4: Competitor Keyword Gap Analysis
Lesson 4.5: Understanding Ranking Factors
Lesson 5.1: Creating Blogging Website
Lesson 5.2: Developing E-Commerce Website
Lesson 5.3: Using SEO-Optimized Themes
Lesson 5.4: Essential SEO Plugins
Lesson 5.5: AI Suggestions for UI Improvement
Lesson 6.1: SEO-Based Content Writing
Lesson 6.2: AI-Guided Blog Structure
Lesson 6.3: Crafting Meta Titles & Descriptions
Lesson 6.4: Writing Plagiarism-Free Content
Lesson 6.5: Making Content Engaging & SEO-Friendly
Lesson 6.6: Keyword Density Optimization
Lesson 6.7: Optimizing URLs, Meta Tags, Headings & Internal Linking
Lesson 6.8: Enhancing Site Navigation & Page Experience
Lesson 6.9: Structured Data & Schema Markup
Lesson 6.10: Improving SERP Appearance
Lesson 7.1: Improving Website Loading Speed
Lesson 7.2: Mobile Responsiveness & Web Vitals
Lesson 7.3: XML Sitemap Creation & Submission
Lesson 7.4: Optimizing Conversion Tracking
Lesson 7.5: Robots.txt Optimization
Lesson 7.6: Meta Pixel & Google Analytics Setup
Lesson 7.7: AI-Assisted Technical Audits
Lesson 9.6: AI-Generated SEO Reports
Lesson 9.5: Analyzing Queries, Impressions & CTR
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