Business Analytics Fundamentals: KPIs, Metrics & Decision Making
What is Business Analytics? Descriptive vs diagnostic vs predictive analytics Business KPIs Revenue & profit analysis Customer analytics Sales analytics Marketing analytics HR analytics Operations analytics Funnel analysis Cohort analysis Customer lifetime value Business problem → data → insight → recommendation
What's included
13
Lessons
6h 46m
Duration
Certificate
What you'll learn
Skills and outcomes you'll walk away with
What is Business Analytics?
Descriptive vs Diagnostic vs Predictive Analytics
Business KPIs
Revenue and Profit Analysis
Customer Analytics
Sales Analytics
Course curriculum
13 lessons • 6h 46m total
Business Analytics Fundamentals: KPIs, Metrics & Decision Making13 lessons
What is Business Analytics?
Descriptive vs Diagnostic vs Predictive Analytics
Business KPIs
Revenue and Profit Analysis
Customer Analytics
Sales Analytics
Marketing Analytics
HR Analytics
Operations Analytics
Funnel Analysis
Cohort Analysis
Customer Lifetime Value
From Business Problem to Recommendation
Certification path
Certification exam
39 multiple-choice questions • 70% passing score required
Verified certificate
Earn a verified PDF certificate with unique verification ID upon completion • ₹299
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